Animal programs

Edmonton Brewery Partners with Local Animal Rescue with Calendar Fundraiser

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Beer and animals come together to raise money for a local animal rescue.


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Sea Change Brewing Co. sells calendars featuring staff and their pets for $ 15 at its Edmonton and Beaumont branches, with all proceeds going to Zoe’s Animal Rescue. The calendars were also available on the Sea Change online store on Friday.

Bryan Schmidt, director of Sea Change, said he has ordered around 500 calendars and sold around 100 to date.

The goal of calendar sales is to raise awareness of responsible pet ownership.

“We hope people find our pets as cute as we are and come and get a schedule,” Schmidt said.

“We wanted to make a significant contribution to help them. I know they are all volunteers, they have a lot of expenses and stuff and I think more and more people are pet owners and they are probably very busy and maybe don’t have time to collect money. funds themselves. I just thought that would be a good way to help.


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Schmidt said the schedule features employees from both valve rooms in various positions, with about half showing off their dogs and the other half posing with their cats. The calendar will also contain fun facts and dates related to beer.

“We’ve had a bunch of fun dates, whether it’s National Beer Day or (Connor) McDavid’s birthday, or the first day we poured a pint. Just funny stuff like that, ”Schmidt said.

Kath Oltsher, co-executive director of Zoe’s Animal Rescue, said the funds raised will help them continue the work they are already doing.

“We’re not just adopting cats and dogs, we’re also helping out,” Oltsher said. “If there are people who are financially vulnerable, from any point of view, or homeless and they need help taking care of their animals, we will provide it because our goal is to keep animals with their people. “


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Oltsher said that Zoe’s Animal Rescue will bring food and other supports to vulnerable communities who may not have these items, they will bring dog kennels and straw to rural communities who may need it for their pets. outdoors and they run a sterilization program inside and outside the city.

The rescue has a low four percent return rate, but Olsther said he saw an increase in surrender requests during the COVID-19 pandemic. Before COVID, emergency services received about three or four rebate requests per week and now they are receiving requests every day.

“I think people with pets struggle with all the changes, so people with pets can feel completely overwhelmed at times. They can feel like they are letting their pets down when they are no longer at home, ”said Oltsher.

The well-being of pets and humans is at the heart of the rescue, Oltsher said, and one of the ways they offer support to Edmontonians is by using their pets and trying to keep them together.

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