Animal programs

Fresh Step and Best Friends Animal Society Launch Streaming Adoption Event

Adopt a Stray live game event aims to boost cat adoptions for National Animal Shelter Appreciation Week

Fresh Step announced its partnership with Best Friends Animal Society to launch its streaming adoption event to connect adoptable cats to their families forever during National Animal Shelter Appreciation Week.

Fresh Step plans to recruit cat-loving gaming influencers to launch live streams of Stray, a popular cat adventure game. According to a statement from the organization,1 registered players will use adoptable cats as avatars while playing the game and will share chat information during the live stream.

“Fresh Step is committed to helping cats in need find loving homes and that’s why we’re so excited about this program,” Fresh Step brand manager Elaine Lee said in the release. .1 “We know cats touch the lives of so many people, including the avid gaming community, and we’re thrilled to have their support as we connect more cats with family.”

Anyone interested in attending one of the livestreams can access the event on the following influencers on Twitch or YouTube1:

  • I have Cupquake
  • SapNap
  • Castaway
  • Abram Engel
  • DayeDreamTV
  • Nicole Tompkins
  • Rikki Chuu

Stream participants and viewers can use the chat features on Twitch and YouTube to learn more about the chat and see real photos. Interested viewers and participants will also be encouraged to complete an adoption form to start the process of adopting one of the cats.


Fresh Step is launching the first streaming adoption event to help cats in need. Press release. Cool step. November 3, 2022. Accessed November 4, 2022. html