Animal programs

Most multicultural Americans are willing to cut back on animal products, survey finds

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Vegan food is becoming increasingly popular among multicultural communities in the United States, according to a new survey. Research reinforces previous findings that people of color and other culturally diverse groups are more likely to choose or want to use plants.

Last week, Danone North America, a food company, released a study exploring the relationship of a multicultural audience to plant-based products. According to a Press release, it is one of the largest studies of its kind.

The online survey covered 4,027 adults in the United States. Results were collected between April 27 and May 19, 2021. The margin of error is +/- 3 percentage points at a 95% confidence level.

Asian Americans, Black / African Americans, and Hispanic / Latin communities were among those who participated.

The results

According to research, multicultural people regard plant-based foods as ethical and healthy. Credit: cottonbro via Pexels

The researchers concluded that multicultural audiences are more willing than the general population to replace animal products with plant-based foods.

For example, 71% of Asian Americans said they “strongly” or “somewhat” agreed that they were open to swapping the foods they currently eat for ‘herbal alternatives.

Sixty-one percent of Hispanics / Latinx and 55% of Black / African Americans said the same thing.

In contrast, just under half (49%) of the total respondents gave the same answers.


Almost nine in 10 multicultural participants (84%) said that food is a form of self-expression. And nearly three-quarters (73 percent) said they try to choose sustainable food options but don’t always have access to the correct information.

Despite the fact that multicultural consumers are claiming more and more space on the plant scene, many do not feel presented by vegan food brands. That’s according to the researchers, who added that this was especially true for Gen X and Baby Boomer respondents.

Overall, the report concluded that “the multicultural public believe that plant-based diets are healthy and nutritious, better for the environment and more ethical,” the press release said. “Multicultural consumers are looking for more plant-based companies and brands to engage with more thoroughly and meaningfully, not only through marketing efforts, but also through ingredient choices. , education and sustainable development work. “

Obstacles to vegan eating

Last year the BBC reported that black Americans are three times more likely to be vegans. Many people of color cited health as their main reason for doing so.

African Americans are more likely to suffer from Diabetes, hypertension, obesity and cancer – all health problems that have to do with meat consumption.

In the same spirit, Hispanic Americans are 1.2 times more likely to be obese than non-Hispanic whites. They are also 1.5 times more likely to have kidney failure and have a higher risk of developing liver disease and diabetes.

Yet many communities face barriers when trying to reduce meat consumption, such as accessibility. Food deserts are areas where it is difficult to find affordable, healthy foods, such as fruits and vegetables. And they are abundant in minority neighborhoods.

Campaigners say some businesses are profiting from food racism. Credit: Adobe Stock

Food racism

Last week, an elaborate prank on America’s largest coffeehouse chain, Starbucks, shed light on how food racism is embedded in society.

Activists pointed out that 60 to 80 percent of blacks are lactose intolerant. And so are 50-88% of Lantinx residents, 95% of Asians, 80-100% of Native Americans – yet only 60% of the general population.

The hoax targeted Starbucks for charging a supplement for dairy-free milk, stating that such supplements disproportionately affect people of color.

The pranksters later noted in a press release that “the national school lunch program requires schools to give milk to every child – unless families provide a doctor’s note – and makes no exceptions for it. Lactose intolerance”.

“If 75% of white children got sick from dairy products, they would immediately be taken out of the school lunch program. “