Farms Tomorrowa food tech company, partners with a startup perfect day to launch Bored Cow, a one-of-a-kind flavored milk based on animal-based dairy proteins. Available in chocolate, strawberry and vanilla varieties, with a fourth flavor coming this summer, the milk range is Tomorrow Farm’s first product. Bored Cow will be exclusively available in line for direct shipping to continental USA starting June 1st.
“We believe the Bored Cow brand will be synonymous with this exciting new category”
Made with Perfect Day’s precision-fermented whey protein, Bored Cow creates a milk alternative by adding plant-based ingredients to replicate the creaminess of cow’s milk. The finished product offers the same complete protein as dairy products of animal origin (8 grams per cup), 0 grams of sugar, as well as essential milk nutrients such as calcium, potassium, vitamin D and vitamin B12.
Bored Cow flavored milks are also free of antibiotics, lactose, gluten, nuts and hormones.
“We started Tomorrow Farms with the belief that there is a better way to prepare our favorite foods,” said Ben Berman, CEO of Tomorrow Farms. “That’s why we’re so excited to partner with Perfect Day to bring animal-free dairy milk directly to consumers in their homes.”
Berman adds, “We believe the Bored Cow brand will be synonymous with this exciting new category, offering an alternative to cow’s milk and plant milks that does not compromise on taste, nutrition, texture and, most importantly, health. future of our planet.”
Excite a new generation
Earlier this month, Tomorrow Farms secured $8.5 million in seed funding in an investment round that included Lowercarbon Capital, Maveron and Valor Siren Ventures. Perfect Day has previously partnered with companies like Betterland Foods to develop other cow-free dairy products featuring the startup’s whey protein.
“These new flavored milks from the visionary team at Tomorrow Farms extend our impact to consumers looking for a fun, planet-friendly and nutritious choice for their families,” comments Ryan Pandya, co-founder and CEO of Perfect. Day. “This attractive branding makes the softer, greener option exciting for generations growing up in the future we are creating.”