ST. LOUIS – This fall, Purina and Urban Chestnut Brewing Company (UCBC) are kicking off their sixth annual “Raise a Pint for Pets” campaign by debuting new packaging for one of UCBC’s best-selling beers – Urban Underdog American Lager.
For the first time in the brewery’s 11-year history, UCBC will offer Urban Underdog in 12-ounce “pup” cans that are now available in specially-marked 15-packs. For every 15-pack of Urban Underdog sold between November 1, 2022 and January 31, 2023, Purina will donate $5 to local IMPETUS Coalition Petfinder Shelters to help more animals find their forever homes.* The IMPETUS Coalition is a group of 20 area nonprofit organizations dedicated to making the St. Louis area more humane for pets and their caregivers, and includes:
- APA Adoption Center
- Mercy Hospice Pet Peace of Mind
- St. Louis Wildcat Awareness
- Rescue of the tenth life cats
- East Subway Humanitarian Society
- Partners for Pets Humane Society
- Subway Animal Resources Services
- Gateway Pet Guardians
- The purpose of pasta
- Operation Spot, Inc.
- Five-acre animal sanctuary
- Helping the Wanderers of Monroe County
- Pet’s Second Chance for Life Inc.
- Belleville Area Humane Society
- Animal House Cat Rescue and Adoption Center
- Equal chance
- St. Louis County
- Bond County Humane Society
- St. Charles County Department of Humanitarian Services
“At Purina, we’ve partnered with organizations in our hometown of St. Louis for more than 125 years,” said Kim Beardslee of Purina Community Affairs. “Our annual Raise a Pint for Pets campaign allows us to partner with our fellow pet lovers at Urban Chestnut while helping to raise awareness and funds for many amazing pet welfare organizations in our backyard. Helping local pets find their forever homes is as easy as enjoying a good beer from Urban Chestnut, and it doesn’t get any better than that!
This is the sixth consecutive year that Purina and Urban Chestnut have partnered for a philanthropic effort. Since its inception in 2017, the “Raise a Pint for Pets” campaign has raised over $250,000 for local animal shelters.
New to this year’s campaign, Purina and UCBC have created 30 premium Raise a Pint for Pets gift sets that will be raffled off at select St. Louis-area retail stores. Prize sets include: Purina picnic basket, YETI dog bowl, 12 oz YETI can insulator, 15 pack of specially marked new Urban Underdog American Lager, Purina dog leash and 6 oz bag of Purina Beggin’ Take Away Dog Treats. Each prize package is worth $125.
“We were looking for the right opportunity to introduce our first 12-ounce can and the Raise a Pint for Pets campaign was the perfect time to do it,” said David Wolfe, co-owner and co-founder of Urban Chestnut Brewing Company. . “Fans of our beers have always supported this campaign, and we’re thrilled to bring our first-ever 15-pack to help shelter pets in St. Louis.”
*From 11/01/2022 through 1/31/2023, Purina will donate $5 to IMPETUS: A Coalition for the Progress of Companion Animals for every specially-marked 15-pack of Urban Underdog American Beers sold at retailers in Missouri , up to $25,000. The promotion is only valid in MO. The total donation will support St. Louis area Petfinder shelters that are registered members of the IMPETUS Coalition and will not exceed a total of $25,000. For more information about the IMPETUS Coalition, visit www.IMPETUSCoalition.org and consider adopting a shelter pet at www.Petfinder.com.
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by providing science-backed nutritional innovations. Purina makes some of the most trusted and popular pet care products in the world, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 8,700 associates in the United States are proud of our trusted brands of pet food, treats and litter that feed 51 million dogs and 65 million cats each year. More than 500 Purina scientists, veterinarians and animal care experts guarantee our commitment to unparalleled quality and nutrition.
Purina promotes responsible pet care through our scientific research, products, and support for pet-related organizations. Over the past five years, Purina has donated more than $150 million to organizations that bring people and pets together and keep them together, as well as those that help our communities and environment thrive.
About Urban Chestnut Brewery
Urban Chestnut Brewing Company (UCBC) is an unconventional yet tradition-driven craft beer brewer. Founded in 2010 by Florian Kuplent – a German born and trained master brewer with extensive experience in both small breweries, worldwide and with the world’s largest, Anheuser-Busch, and David Wolfe – a member of the brewing industry for 20 years. Urban Chestnut operates two breweries in St. Louis, The Brewery & Biergarten at 3229 Washington Avenue in Midtown St. Louis and The Grove Brewery & Bierhall at 4465 Manchester in Forest Park Southeast St. Louis, where they brew batches of American craft beers and modern. (their Revolution series) and classically made European styles (their Reverence series). Urban Chestnut also operates a fourth brewery, Urban Chestnut Hallertauer Brauerei, in the Hallertau region of Bavaria, where they brew their Hallertauer Serie; small batches of locally sourced Bavarian beer.